Other brands LOVE to talk about water repellence, wrinkle resistance, moisture absorption, and tons of other fancy benefits that, quite frankly, easy to claim. Here's the truth: you can easily add these benefits to ANY product by adding the proper mix of chemicals. You read that right, to add water repellence, you literally dip the pants in formaldehyde and put them out to dry. 

Sure, you've got water repellence, but at what expense?

Are these chemicals safe? No.

Do they wash away? Yes.

So what's the point? Money.

It costs $0.05 to add these treatments to any product. We thought to ourselves: there has be a better way.

We scoured the earth for the most amazing fiber technologies and encountered Jetsetter fibers in Japan. The molecules of this fiber form a flexible spring-like helix that makes the fiber soft, light, stretchy, and shape-stable. It's the perfect mix of benefits for any pair of pants. But it just so happens that this molecular structure, when woven in a Twill pattern, also adds water repellence, wrinkle resistance, amazing breathability (which helps with moisture absorption and quick dry benefits), and many more benefits.

All without the use of chemicals. It's a win win.

So before you get all excited about these awesome benefits the other brands are claiming, think to yourself: how did they make this happen? Most importantly: is it at my expense, or theirs?

Food for thought.